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MAR 30

Search for new slogan prompts anger and outrage as city hall looks to rebrand Calgary again in the m

Calgary Sun, March 30, 2009 — Calgary: It's Close to Banff.

If attracting tourists, workers and investors to Calgary really is the goal, why not call a spade a spade?

You'd avoid wasting piles of cash on a vague slogan, and you'd avoid the storm of controversy brewing at city hall over more pointless spending during an economic slump.

Category: Brand

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