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MAR 31

Disney’s TV Unit Will Make Short Videos Available on YouTube

New York Times, March 31, 2009 — Walt Disney’s television division became the latest media company to make a distribution deal with YouTube on Monday, saying that it would share short-form content with the world’s largest video Web site.

Category: Marketing
Tags: ABC, Disney, Hulu, NBC Universal, YouTube, advertising revenue, digital marketing, distribution strategy, Reach

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