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MAR 23

Marketers Moving to Social Media

Let’s talk about budgets.

eMarketer, March 23, 2009 — It took a while.

Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with questionable content.

But things are changing.

Category: Marketing
Tags: Brand Evangelists, digital marketing, social media marketing

Related Factoids

Aberdeen found that 63% of the companies in their survey (defined as best-in-class) planned to increase their social media marketing budgets this year.
Aberdeen research showed that 39% of companies found it somewhat difficult to measure social media, and 20% said it was very difficult.
eMarketer estimates that social network advertising alone will rise over 17% this year to $2.35 billion, up from $2 billion in 2008.

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