Coke Still No. 1, Starbucks Slips in Brand Index†

CoreBrand's Survey Also Finds Pepsi, Microsoft Sliding Down Standings While Apple Gains

Advertising Age, March 19, 2009 — Watch out, Starbucks, Pepsi and Microsoft: Your brand power is waning.

So concludes CoreBrand's Brand Power Index, which ranks 100 corporate brands in terms of market reputation and awareness. The annual ranking is conducted by surveying 400 corporate executives across 1,200 companies and 49 industries, with financial performance, perception of management and investment potential taken into account.