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MAR 16

Wal-Mart Gives Its Store Brand a Makeover

Wal-Mart is changing the formula for many of its Great Value products, adding new items and rolling out updated packaging

BusinessWeek, March 16, 2009 — Wal-Mart Stores (WMT) has completely overhauled its oldest and biggest store brand, a move likely to send shock waves through the ranks of branded grocery manufacturers around the globe.

Categories: Brand, Innovation
Tags: Great Value, Wal-Mart, Innovation, Packaging, Private Label, product design

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