How Two Coke Fans Brought the Brand to Facebook Fame†

Soda Has Most Popular Page After President, in Collaboration Between Creators and Marketer

Advertising Age, March 16, 2009 — Pop quiz: Who has the most popular page on Facebook? Barack Obama. Who's second? Coca-Cola. Yes, sugared water runs second only to the leader of the free world. Who was it again that said people don't want to be friends with brands?