Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
DEC 2006

Chartered Institute of Marketers - MARKETING TRENDS SURVEY; Economy over ecology

Marketing Week, December 7, 2006 — Social and environmental issues are still less important to most companies than financial results, despite consumer trends, but marketing departments are being seen as an increasingly vital asset

Category: Marketing Strategy
Tags: Budget, Media Mix, Online Marketing

Related Factoids

Companies are spending around 7.6% of their revenues on marketing and, once again, small companies are spending the most (8.6%). The lion's share of marketing money is still spent on advertising, which takes over 15% of the budget. Other activities in which marketers are investing heavily are field marketing (13%), sales promotion (12.4%) and customer relationship management (12.2%).
Marketers are aware that "green" credentials will have a growing influence on consumer behaviour. More than three-quarters believe that a company's sustainability practices will increasingly affect customers' buying decisions, while less than one in ten disagree.
While more than two-thirds of marketers say financial practices are very important in their organisation, less than a third say environmental practices are a major issue, and a similar number say that social practices are a key concern.

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