General Mills, Target Play on Consumers' Nostalgia†

Retro Designs of Their Youth Appeal to Stressed Shoppers' Desire for Comfort

Advertising Age, March 3, 2009 — NEW YORK (AdAge.com) — If food can be comforting, how about packaging? With consumers embracing old-world classics such as casserole, some marketers are trying to get on the bandwagon by trotting out some old-school style. General Mills has given Target a month-long exclusive on retro box designs for some of its best-selling cereals, Cheerios, Honey Nut Cheerios, Lucky Charms, Cocoa Puffs and Trix.