Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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SEP 2006

Dell in the Penalty Box

FORTUNE, September 18, 2006 — The computer giant's current woes have been overhyped. But it still needs to figure out how to build a brand that customers can love.

Category: Brand Strategy
Tags: Dell, Growth, Repositioning

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