MAR
2
With Fusion Campaign, Ford Targets 'Upper Funnel' Car Buyers†
$60M to $80M Ad Blitz Aimed at Consumers Not Yet Ready to Buy New Vehicle
Advertising Age, March 2, 2009 — Ford Motor Co.'s campaign for its redone 2010 Ford Fusion new hybrid model is aimed at people who aren't in the market to buy a car — at least not today.
