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No Offense, but This Guy's Got Your Number†
BK's Russ Klein Promises More 'Edge,' Premium Products in '09
Advertising Age, March 2, 2009 — Burger King chief marketer Russ Klein, the man who brought you "Whopper Virgins" and Facebook's "Whopper Sacrifice," says he's not out to offend people; he wants to forge emotional bonds with consumers based on areas of tension.
From HHCallins on April 19, 2009
Cartoon characters play a powerful role in the lives of young audiences. That Burger King and Nickelodeon would sell Kids Meals by associating a beloved, male character like SpongeBob with lechery shows how little either company cares about the wellbeing of the children they target.
Burger King's advertising, led by Russ Klein, is morally and ethically irresponsible.