Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
SEP 2006

Breakaway Brands 

FORTUNE, September 18, 2006 — Ten companies that boosted their fortunes by cutting down on hype and connecting with customers 

Category: Brand Strategy
Tags: Dove, eBay, Geico, iPod, Robitussin, Viking, Customer Targeting

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