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MAR 2

Circle of Saturn

Hub, March 2, 2009 — Jill Lajdziak says it’s the retail experience that makes the Saturn difference.

Between the time we spoke with Jill Lajdziak and the publication of this interview, General Motors announced plans to close Saturn. Well, here’s another news flash: This doesn’t necessarily mean the end for Saturn. And it certainly does not change the enlightened view Saturn brings to automotive retailing.

Categories: Brand, Innovation, Design
Tags: Apple, Saturn, brand attributes, brand values, corporate values, Culture, Customer Experience, Design Thinking, employee training, Innovation

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