Kellogg Rep Takes Rap After Phelps Flap†

Little-Known Brand Tracker Vanno Finds Marketer Took a Hit for Dropping Olympian

Advertising Age, February 25, 2009 — What can more damage your reputation — recalling peanut butter products due to possible salmonella contamination or firing a bong-smoking Michael Phelps? According to a little-known online "social evaluation" community, Kellogg took a much bigger hit for the latter.