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FEB 24

Tropicana to Abandon Much-Maligned Juice Carton†

Wall Street Journal, February 24, 2009 — PepsiCo Inc.'s Tropicana Products juice division said it is dropping a new carton just six weeks after rolling out the design to great fanfare, after customers complained that they couldn't differentiate between the company's pulp-free, traditional and other types of juice.

Categories:
Tags: Tropicana, Brand blunder, Packaging

Comments

From Dan Sweet on February 24, 2009

I was unable to distinguish it from a private label carton myself. I suspect that may have been the real problem. So much for "refresh everything."

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