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FEB 23

Marketers Make Deeper Cuts

The ad outlook has worsened.

eMarketer, February 23, 2009 — Marketers are undertaking more drastic cost-cutting measures now than they projected even six months ago.

According to an Association of National Advertisers (ANA) survey, 93% of responding marketers said they were now making budget cuts—versus 87% in July and August 2008.

Category: Marketing
Tags: marketing effectiveness, Marketing Spending

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