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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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SEP 2006

How Heineken Dropped the Ball With Amstel†

Advertising Age, September 17, 2006 — A Hard Look at a Light Beer's Marketing Strategy

Categories: Brand Strategy, Brand Blunders
Tags: Amstel, Corona, Heineken, Brand Architecture & Portfolio, Brand Extensions

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