Kraft Latest Marketer to Cheer Up Its Logo†

Food Giant Unveils New Look for Corporate Communications, Website

Advertising Age, February 17, 2009 — Kraft Foods became the latest in a string of marketers to unveil a smiley-face corporate logo, at the Consumer Analysts Group of New York this morning.

The logo is a result of what the company calls a "co-creation process" with consumers, employees, ad agency Nitro, London and another shop, Promise, whose location couldn't immediately be identified. The accompanying tagline on the logo will be "Make today delicious."