Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • more factoids ›
SEP 2006

Conglomerates Conundrum†

Wall Street Journal, September 14, 2006 — When It Comes to Ads Aimed at Investors, How Do You Put a Face on the Faceless

Category: Brand Strategy
Tags: BASF, United Technologies, Corporate Branding

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