Why Facebook's Future Is Mobile

Facebook's mobile application brings together location-based data with social networking—and provides advertisers with pinpointed targets

BusinessWeek, February 10, 2009 — With nearly 2,000 "friends" on Facebook, I should be a regular visitor to the site. I am not. Instead, I prefer to use Facebook's mobile application on my iPhone to send messages, update my status, upload photos taken on the go, and sometimes even scroll through the news feed to see what my friends are up to. The ad- and clutter-free interface has fewer distractions than the Web site and makes using Facebook a breeze.