Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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SEP 2006

My Toenails Match My Hood Scoop

New York Times, September 13, 2006 — FORD has had some black eyes lately — a $254 million second-quarter loss, slumping sport utility sales, a 20 percent production cutback-- but positive consumer receptions to its Fusion sedan and Mustang sporty car have helped ease the pain

Category: Brand Strategy
Tags: Ford, Brand Extensions

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