Home Business Brand Marketing Innovation Design  
FEB 2

Pepsi, Coke Bowl Buys Pay Off in Online Buzz†

Heaviest Spender Generated Most Chatter, but Big Bucks Don't Mean Positive Feedback

Advertising Age, February 2, 2009 — Who says you can't buy buzz? In the end, the marketer that bought the most ad time ended up reaping the most chatter among the Twitterers, bloggers and online talkers.

Category: Marketing
Tags: Bud Light, Budweiser, Coke, Coke Zero, Pepsi, SoBe, Twitter, Advertising, Blog, buzz, Buzz & Viral Marketing, marketing effectiveness

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article