Chrysler to Market Brands Under One Umbrella†

Will Sell Them Together at Dealerships, Create More Ads Showing All Three

Advertising Age, February 3, 2009 — DETROIT (AdAge.com) — At a reporters' roundtable in Detroit today, Chrysler Vice Chairman-President Jim Press said the auto industry has too many brands — before saying Chrysler, rated by auto experts as the weakest of Detroit's carmakers, won't trim any of its three. Instead, he said, the automaker's solution to the problem of too many car brands is to bring Dodge, Jeep and Chrysler under one umbrella for sale at its dealerships.