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FEB 3

Out of Office: Job Loss in the Age of Blogs and Twitter

Wall Street Journal, February 3, 2009 — It's been decades since Americans had this much time on their hands and — thanks to the Web — never have there been so many opportunities to burn it.

In November, Julia Otto was headed to her first day on a new job, car keys in hand, as an administrative assistant with a New Orleans construction company when her phone rang. Her position was eliminated before she even started.

Now, when she's not sending out resumes or doing household chores, the 43-year-old spends several hours a day playing games. Her favorite is an adventure-puzzle game called "Mystery Case Files: Return to Ravenhearst," where she hunts for clues inside a spooky mansion to unlock a mystery. She spends about $7 a month playing games on the Big Fish Games site.

"They're an affordable way to help forget," says Ms. Otto. "It's not soap operas and chocolate."

As Americans — grappling with layoffs and grim economic news — try to find ways to fill their time, the Internet is helping people with job searches. But the medium is performing another important role: a social anesthesia that distracts people from the stress of unemployment.

Category: Marketing

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