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JAN 31

Coca-Cola Deleting ‘Classic’ From Coke Label

New York Times, January 31, 2009 — After 24 years, one of the most famous blunders in marketing history is quietly coming to end. The Coca-Cola Company is dropping the “Classic” from its red labels in some Southeast regions, and the word will be gone from all of its packaging by the summer, the company said Friday.

Category: Brand
Tags: Coca-Cola, Coke, Brand blunder, product descriptor

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