Apple Got Aced Out in Q4†

Brandweek, January 26, 2009 — In this corner we have Apple, which spent about $300 million on measured media for the first 10 months of 2008 and is every marketer’s favorite—often held up as the epitome of branding. In that corner, Acer, which spent about $12 million on media for the same period, per Nielsen Monitor-Plus, and is no one’s idea of the hallmark of brand creation.