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JAN 26

CMOs Stuck Around Even Longer in '08†

Embrace of Technology, Business Objectives Helps Increase Tenure Again

Advertising Age, January 26, 2009 — The Dow may be down, but things are looking up for CMOs.

Marketing chiefs are embracing new technology and doing a better job of synchronizing their departments' efforts with overall business goals, and as a consequence their tenure is increasing.

Category: Marketing
Tags: David's Bridal, Dick's Sporting Goods, Victoria's Secret, CMO strategy, CMO-CEO alignment, customer insights, database analytics, Innovation, marketing accountability, marketing ROI

Related Factoid

For the second consecutive year, the average time in the job for U.S. chief marketing officers has risen, this year hitting 28.4 months.

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