Will Sasha and Malia Give J. Crew a Lift?

Time, January 21, 2009 — As Barack Obama's phenomenally poised, incredibly adorable daughters smiled and waved for the cameras at the Inauguration, J. Crew got a spot on the world's biggest showroom floor. The preppy, upscale retailer was quite happy to spread the word on Tuesday that Malia Obama, 10, and her sister Sasha, 7 (or Radiance and Rosebud in Secret Service parlance), were decked out in J. Crew's children's line, called Crewcuts, for the big event. Malia wore a deep periwinkle blue coat to her dad's swearing-in, while Sasha went for an orange-and-pink combo. Fashionistas raved about the color schemes. "We are honored to be part of such a momentous occasion in both history and fashion," said Jenna Lyons, J. Crew's creative director.