Home Business Brand Marketing Innovation Design  
JAN 15

OfficeMax Overhauls to Target Women†

Research Prompts Retailer to Make Over Its Marketing Materials

Advertising Age, January 15, 2009 — Women rule the office. At least that's what OfficeMax has come to believe, leading the retailer to revamp everything from circulars to catalogs to its website.

Category: Marketing
Tags: OfficeMax, Marketing to Women, Segmentation, targeting

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article