Pepsi Goes to Washington†

Brings Its Optimism Message to Capital for Inauguration Events

Advertising Age, January 14, 2009 — Since the roll out of Pepsi-Cola's new smiley-face-type logo and optimistic-themed campaign, plenty have drawn comparisons between it and President-elect Barack Obama's message. The soft-drink giant will solidify that connection with a major presence in Washington during next week's inauguration festivities