Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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SEP 2006

Taking Brands To The Bank

BusinessWeek, September 4, 2006 — Why Bob D'Loren is stitching together a patchwork of consumer trademarks

Category: Brand Strategy
Tags: Athlete's Foot, Candies, Licensing

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