BK Boxers Leads Pack of Worst Line Extensions†

Brandweek, December 13, 2008 — What do Burger King underwear, Kellogg's hip-hop street wear and Allstate Green insurance have in common? They all were voted among the worst brand extensions of 2008.

Earlier this month, TippingSprung polled 689 Brandweek readers and other marketing professionals, online, about this year's flurry of line extensions. Among the other duds: Coca-Cola's RPet clothing at Wal-Mart, Playboy energy drink and the Disney Sleeping Beauty executive fountain pens priced at up to $1,200.