Ford's Green Plan to Drive Sales

Promising a slew of new green vehicles, the troubled Detroit automaker is turning to top design firms to make those cars innovative and appealing

BusinessWeek, December 8, 2008 — Ford Motor (F) has been making a lot of promises lately. On Dec. 4, as Alan Mulally, chief executive of the beleaguered Detroit automaker, sought about $9 billion in government loans, he pledged to limit executive compensation, renegotiate employee contracts, and definitively steer Ford toward making greener cars.