A New Look for McDonald's

McDonald's is rolling out new designs for its food packaging aimed at fortifying the brand and staying ahead of obesity concerns

BusinessWeek, December 3, 2008 — McDonald's (MCD) is busily remodeling its U.S. locations, accessorizing interiors with flat-panel televisions and plush chairs—even the exteriors are made of real brick these days (BusinessWeek, 5/15/06). Now the Oak Brook (Ill.) chain is turning to its packaging. In early November the king of cheap eats began rolling out new packaging across its 13,900 U.S. restaurants that aims to make the containers for its sandwiches, french fries, and soft drinks more relevant to today's consumers, and not look like a throwback to the 1990s.