Home Business Brand Marketing Innovation Design  
OCT 2008

Why Our Automakers are Eating the Competitors Dust

Prophet, October 1, 2008 — The U.S. aut omotive industry presents yet another cautionary tale of how myopic thinking can decimate, if not destroy, brand equity and financial performance, leaving an iconic sector of American business choking in competitors’ dust.

Category: Brand
Tags: Auto industry, Buick, Chevrolet, Dodge, Lincoln, Pontiac, Toyota, Brand Equity, brand portfolio

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article