Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
AUG 2006

Talking shop

Money, August 21, 2006 — We live in a fragmented age. Best Buy's CMO, Michael Linton, tells Geoffrey Colvin how to sell in it.

Category: Marketing Strategy
Tags: CMO, Customer Targeting

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