DEC
2008
Walmart Is Set to Sell a $99 iPhone†
Experts Say Mass Distribution Won't Tarnish Upscale Brand
Advertising Age, December 8, 2008 — Apple's iPhone is headed for Walmart. According to Bloomberg, the retail giant is set to sell a 4GB iPhone for $99. The current 8GB entry-level model is $199 plus a two-year AT&T-service subscription.
Category: Marketing
