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DEC 2008

Walmart Is Set to Sell a $99 iPhone

Experts Say Mass Distribution Won't Tarnish Upscale Brand

Advertising Age, December 8, 2008 — Apple's iPhone is headed for Walmart. According to Bloomberg, the retail giant is set to sell a 4GB iPhone for $99. The current 8GB entry-level model is $199 plus a two-year AT&T-service subscription.

Category: Marketing

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