How to Market to Women During the Economic Upheaval†

Quick Changes to Strategies Are Needed as Moms Shift Priorities for Themselves and Families

Advertising Age, December 2, 2008 — While President-elect Barack Obama is assembling his cabinet in Washington, moms across America are changing the ways they stock their own cabinets. As they function simultaneously as secretaries of transportation, interior, homeland security and, most important these days, commerce, women faced with new economic realities are rapidly shifting their priorities and shopping behaviors. Here are six changes in where they stand on consumption.