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DEC 2008

Why won't Sony or Microsoft admit Nintendo is a competitor?

cNet News, December 2, 2008 — Whenever I read a Sony or Microsoft press release or meet with company representatives, they're quick to point out that Nintendo's Wii console isn't a competitor. Why? They claim it's because the Wii does gaming differently and is more of a "casual" platform than a "true" gaming console.

Categories: Brand, Marketing
Tags: Microsoft, Nintendo Wii, PlayStation 3, Sony, xbox 360, Brand blunder, positioning

Related Factoid

The Nintendo Wii has almost outsold both the Xbox 360 and Playstation 3 combined.

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