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DEC 2008

Big Three May Need to Trim Number of Brands

New York Times, December 2, 2008 — For the Big Three automakers to win over Washington lawmakers in their bid for federal aid, they will have to address a critical question in the business plans they give to Congress on Tuesday. Just how serious are they about shrinking their vast lineups of different brands and models to match the current harsh reality of the market?

Category: Brand
Tags: Chrysler, Ford, GM, Honda, Hummer, Nissan, Saab, Saturn, Toyota, Volvo, Brand blunder, brand portfolio, brand proliferation, distribution network, downsizing brands

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