Marketing Factoids

  • less than 5% of social media users regularly turn to these social networks for "guidance on purchase decisions" in any of nine product and/or service categories - Knowledge Networks source ›
  • According to M2Moms, 60 percent of moms feel that marketers are ignoring their needs, and 73 percent feel that advertisers don't really understand what it's like to be a mom. source ›
  • Datamonitor shows 458 launches so far in 2009 of package-goods products that claim to be sustainable, environmentally friendly or "eco-friendly." source ›
  • more factoids ›
DEC 2008

Marketers Target Men's Hair as Promising Frontier†

Unilever Launches Axe Line of Products Following P&G's Debut of Gillette's; Campaigns Make Appeal to Male Vanity

Wall Street Journal, December 1, 2008 — Guys, you're having a bad hair day. Every day.

That's the message Unilever is sending with the launch of its first Axe line of hair products for men. The Axe line, best known for male body sprays that claim to help guys get the girl, now promises "girl-approved hair" with the use of shampoos, conditioner and styling products due to hit U.S. store shelves Monday

Categories: Innovation, Marketing Strategy
Tags: Axe, P&G, Unilever

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