Stimulating Demand for the ‘64 Days of Crayola’

New York Times, November 24, 2008 — Remember the boy band Color Me Badd? A campaign for the best-known brand in coloring could be called Color Me Daily.

The brand is of course Crayola, which is commemorating the 50th anniversary of its ubiquitous 64-count box of crayons with advertising that celebrates “The 64 days of Crayola.” The campaign has its own logo of 64 colored dots, arrayed in 4 rows of 16, designed to look like a view from above of the crayons inside the box.