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NOV 2008

Hyundai Genesis offers luxury for less, may help image, sales

USA Today, November 14, 2008 — LOS ANGELES — Ron Olsen could have bought a Mercedes-Benz, BMW, Lexus or another Cadillac. Instead, the Boeing retiree decided to part with $40,000 for the new kid in the luxury sedan market — a Hyundai Genesis.

Category: Brand
Tags: BMW, Cadillac, Hyundai, Hyundai Genesis, Lexus, Mercedes Benz, Automotive, branding

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