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NOV 2008

Google, Campbell Soup, J&J Tops in CSR

Marketing Charts, November 10, 2008 — Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index (CSRI), from the Boston College Center for Corporate Citizenship and Reputation Institute.

Categories: Brand, Marketing
Tags: Berkshire Hathaway, Campbell's, General Mills, Google, Johnson & Johnson, Kraft Foods, Levi Strauss, Microsoft, UPS, Walt Disney, corporate governance, corporate reputation, corporate social responsibility, reputation management

Related Factoids

Some 66% of the US public would recommend the top 20 socially responsible companies to others, compared with only 26% saying they would recommend the bottom 20. More than 27% would not recommend the companies not seen as socially responsible.
With the exception of Berkshire Hathaway, consumer-oriented companies made up the majority of the top 20 CSRI performers. The general public tends to rate makers of consumer products, computers, and beverages higher along social dimensions.

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