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NOV 2008

Wake Up Call†

Brandweek, November 11, 2008 — Given its recent financial struggles—at the core of which are weak sales that have forced the closing of about 600 of its U.S. stores through the first half of fiscal year 2009—the question many people are asking right now is: Can Starbucks get its mojo back?

Categories: Brand, Design
Tags: Dunkin' Donuts, McDonald's, Starbucks, Brand blunder, brand dilution, brand management, Customer Experience, customer loyalty, customer Service, Marketing Strategy, New Products, promotion

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