Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
NOV 2008

You Call That Innovation?†

New Survey Shows Consumers Value Unique Products -- Not Just Line Extensions

Advertising Age, November 10, 2008 — As everyone struggles just to stay above water, now is exactly the time to redistribute your resources to develop unique products that deliver a new consumer experience and create a franchise capable of long-term, significant growth. Try offering new benefits or delivery systems through real innovation.

Categories: Innovation, Brand Strategy
Tags: Campbell's, Johnson & Johnson, Listerine, Listerine PocketPaks, Procter & Gamble, Red Bull, Swiffer, brand reinvention, differentiation, Innovation, line extensions, New Products

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