Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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NOV 2008

Dell Lags in New Products†

Dell isn't launching a digital music player for the holidays, adding to concerns that it is lagging behind rivals in fresh offerings.

Wall Street Journal, November 10, 2008 — Michael Dell last year promised innovative new consumer products to generate "product lust" and spark his company's turnaround effort. But in the runup to the holiday sales season, Dell Inc. has been slow to deliver on that promise.

Categories: Innovation, Brand Strategy
Tags: Acer, Apple, Best Buy, Dell, Hewlett Packard, Innovation, New Products, positioning

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