Coke, Mercedes Avoid Gritty Film Cameos†

'Slumdog Millionaire' Director Danny Boyle Says Brands Opt Out of Mumbai Slum Scenes

Advertising Age, November 6, 2008 — LOS ANGELES (AdAge.com) — Filmmakers often try to incorporate brands into their projects to lend plotlines a sense of authenticity. But in the case of director Danny Boyle's upcoming release, "Slumdog Millionaire," the footage might be too real: In an interview with Advertising Age, Mr. Boyle said Coca-Cola and Mercedes-Benz demanded that they be excised from key scenes.