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  • Only 16 percent of consumers trust what they read on blogs source ›
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NOV 2008

Havas Digital Chief Unveils 'Virtual Brand Network,' New Online Trading System Akin To Wall Street's

MediaPost Publications, November 7, 2008 — Don Epperson, the chief executive of one of Madison Avenue's biggest digital marketing services organizations, Thursday detailed a plan that is transforming the way Havas plans, buys and manages online advertising inventory, making it far more dynamic and much more akin to the way Wall Street's financial markets trade equities, commodities and options. During a keynote at the OMMA Ad Nets conference in New York, Epperson, the global CEO of Havas Digital, outlined a new "virtual brand network" that allows the agency to plan, buy, manage and even reallocate online inventory based on how the value fluctuates for specific advertisers and their brands over time. In effect, he said, Havas was becoming an advertising network.

Categories: New Media Marketing, Marketing Effectiveness
Tags: Digital media, Virtual Brand network

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