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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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JUL 2006

Home Depot Retooling Image with Home Décor

Chicago Tribune, July 16, 2006 — Home Depot is trying to soften its image and appeal more to affluent female shoppers

Category: Brand Strategy
Tags: Home Depot, Repositioning

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